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A Moroccan seaside dream

Searching for sun, sea and sumptuous culinary delights? Agadir city breaks have you covered. Set by the Atlantic Ocean on Morocco’s west coast, Agadir is one of Morocco’s major cities and thrives on maritime industries. It was once the world’s number one sardine port, and the harbour and shipyard remain busy and vibrant throughout the year. With a coastline that stretches for 10 kilometres it’s a brilliant beach destination, with plenty of sun-drenched promenades to choose from, where you can eat, drink and be merry throughout the summer – and the winter, too.

The pleasant, mild climate means no matter what time of year you visit, it’s usually t-shirt weather. While much of the city was destroyed by an earthquake in 1960, it’s been beautifully rebuilt and many of its more contemporary buildings give nods to the city’s past. You’ll find mesmerising Arabic architecture, an array of ornate mosques as well as scores of fascinating museums and art galleries. City breaks to Agadir aren’t complete without a visit to its hilltop Kasbah – built in 1540, it’s one of the few buildings to survive the earthquake.

The Kasbah’s medieval Arabic architecture is as impressive as the cityscapes and shimmering bay panoramas you’ll see as you stroll along its sandy-coloured walls. For an all-round delightful sunny break with a hefty dose of culture, few places are better than Agadir.

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Your Agadir questions, answered

In Agadir you’ll hear three main languages being spoken. Tachelhit is used by the majority of people, followed by Moroccan Arabic as well as French.
Expect mouthwatering tagines packed with delicately-balanced spices, couscous, harira (meat soup) and, since it’s a port city, plenty of fish plucked straight from the ocean.
Agadir’s own beach is a great place to spend time but, if you fancy touring the coastline, you’re certainly in luck. If you’re visiting the region for outdoor activities, you’ll be thrilled by Banana Point. This is a hotspot for surfers, with an opportunity for camel riding, horse riding and quad biking. The atmosphere is relaxed and informal. About half an hour’s drive away is Taghazout Beach. This is a place to catch a wave, then grab a coffee or Moroccan tea and watch the world go by.
The water here is safe for swimming. Agadir is on the Atlantic coast, and you can expect sea temperatures similar to those of Atlantic-facing countries in southern Europe, such as Portugal. It’s at its balmiest towards the end of summer. Agadir’s waters are very popular with surfers, so do expect its shores to be busy during high season.
Agadir is great year-round, depending on your preference. If you like things on the warmer side, visit during summer, whereas winter temperatures remain pleasant but much milder.
Shopping in Agadir is centred around bustling markets, small independent shops and boutiques. The souks and markets are the best places to practice your haggling skills, and the smaller shops are where you can buy authentic goods from the region. When it comes to clothes shopping, boutiques have higher-end goods. If you’re after something more affordable, there’s a small shopping mall in the city. Otherwise, you’re likely to find a mixture of clothing, food and homeware in its traditional souks, which are easy to lose a day in.
Agadir is a famous seaside resort in Morocco. It’s the largest of its kind in the country, so it’s a huge attraction all year round thanks to its temperate, comfortable climate. Agadir is popular with sunbathers and adventure-seekers alike. On top of this, it’s known for two main historical features. The first is the ancient Kasbah, its most popular cultural attraction. The second is the earthquake that flattened much of its older architecture in 1960. You can visit the Memoire D’Agadir, a museum that documents this turning point in the city’s history.
Agadir is a very modern city. Since the 1960s, it has adapted quickly to tourism. If you want to explore the nearby beaches by car, a week should be enough to visit all the attractions. This city’s landmarks are compact but enthralling, which means that you may wish to come back to them more than once. Some travellers choose to pack their Agadir trip into 48 hours, but you may wish to give yourself more time to soak up the atmosphere.
Agadir is accustomed to providing a good night’s entertainment, so you’ll find plenty of clubs to choose from. The main clubs here attract a healthy mixture of tourists and locals. If you visit one of the most popular nightclubs, you’ll be sampling a more authentic slice of what the locals get up to on a Friday night. Drinks are as expensive as you might expect for a nightclub, but entrance fees are generally very affordable. You can, of course, stick to your hotel’s night-time entertainment, although this will be at the more touristy end of the nightlife spectrum.